HINA

About Us

Healthcare challenges,
turned into progress.

WHO WE ARE

Healthcare × Technology

HINA is a Healthcare Technology Company solving healthcare challenges through technology and business. We develop our own software, provide digital transformation consulting and custom development, and deliver AI training and workshops for healthcare providers, pharmaceutical companies and other organizations across healthcare.

Human.
At every step.

OUR BELIEF

Better care.
For more people.

Technology is a means, not the end. We improve care in the real world, then grow what works into products and ventures that can reach more people.

People first.

Start with people.

Put the people who give and receive care at the center.

Stay curious.

Keep asking.

Challenge assumptions and learn across disciplines.

Build together.

Grow shared value.

Look beyond boundaries to create lasting progress.

LEADERSHIP

Leadership

Kai Shoda

CEO

Kai Shoda

A physician and plastic surgery resident, he founded HINA to address challenges he encountered in clinical practice through technology. He leads product planning and business development to connect healthcare professionals’ knowledge and experience with AI. As CEO, he is responsible for business strategy, partnerships with medical institutions, and product vision.

Shuta Yamanoi

COO

Shuta Yamanoi

Completed a master’s degree at Tokyo Institute of Technology and conducted regenerative medicine research at RWTH Aachen University in Germany. Before joining a major consulting firm, he worked in influencer marketing and pharmaceutical e-commerce, spanning business and marketing strategy, campaign execution, and service launch and operations. He subsequently joined a major consulting firm, working on AI-driven business transformation and product development. As COO of HINA, he turns strategy into execution across product development, marketing, and business operations.

COMPANY

Company information

Company
HINA
Address
R Cube Aoyama 3F, 1-3-1 Kita-Aoyama, Minato-ku, Tokyo, Japan
Representative Director & CEO
Kai Shoda
Representative Director & COO
Shuta Yamanoi
Business
Development and sale of our own healthcare software Digital transformation consulting and custom software development Planning and delivery of AI and digital skills training and workshops

GET IN TOUCH

Let’s make better care
possible.

Together, for better care.

Get in touch